NEW PROFIT CENTER
This add-on service can draw customers to your doorstep
Renting vehicles is a revenue opportunity no collision repair shop should overlook. Although the car rental business entails some unique challenges, it can contribute significantly to a shop's bottom line if managed correctly.
"We make more money renting cars than fixing them," says Michael Penacho, president of Mike's Auto Body in Fall River, Mass. Penacho s experience is somewhat unique because his company has 42 cars and offers 24-hour towing and rentals. When necessary, personnel will meet customers at 3 a.m.-and unlike some body shops, Mike's also rents to non-body shop …
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